NIH Campaign Concept (2018)

In this campaign for the National Institute of Mental Health - NIH, of Maryland, USA, the objective was to wake up the reader to the fact that the lack of control of anxiety can be very harmful to life's quality. To achieve this, we adopted an illustration that called attention to the exaggeration of the expression, in a visual approach in which the protagonist is in black and white, drawn with disturbing strokes and the background receives color, in this case, a deep and disturbing red.

Concept developed by ILLUNIC Studio - Brazil.