NIKE - PIRA NO MEU AIR (2022)
It's practically impossible not to fall in love with Nike products, the brand that is most relevant to the growth of sneaker culture and all the movements around it.
In this campaign, focused on expressing the lightness and well-being experienced by those who wear Nike Air Max, Illunic Studio developed the following concept using as a visual resource an illustration full of style and attitude, without losing lightness, showing that Nike is much more than a sneaker, it is innovation, creativity, culture, imagination and free life.
Ideas do not choose time or vehicles to manifest themselves and, often, the best of them come from unpretentious doodles.
This PIRA NO MEU AIR project for Nike came about in this unusual way.
This PIRA NO MEU AIR project for Nike came about in this unusual way.
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Illustration: David Resende
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